Hi, I am Mo
I grew up in rural Morocco near Tiznit, far away from the city. I was a happy kid living with my parents, 3 brothers and 1 sister. Life was simple but very happy.
My parents worked very hard to provide for us but couldn’t afford buying toys for us, so i had to be creative in finding ways to entertain myself. I always noticed that old dumped and unused tires were lying on my familiy’s land. I asked myself « what could I do with these tires? » So I started using my greatest strength: imagination. I created toys from these tires and I wanted to help my family by creating water bowls for goats and laundry baskets. At that time I never realized that this would become my life project, the start of my passion, my inspiration and my art.
As I grew up i became more and more aware of the environmental impact and the fact that every year we as humans dump staggering 2.12 billion tons of waste. If all this waste was put on trucks they would go around the world 24 times. I decided to act and take my responsibility to the next level. I created Upcyclemo, a cooperation specialized in creating unique products combining comfort and design for indoor and outdoor like baskets, clocks, bags, chairs, tables, poufs and more. Handmade and customized. All created from one material: Tires.
Upcyclemo is a social cooperation that is not only working on reducing the ecological footprint of industry, but is also creating jobs for the youth in Morocco. As of 2018, the Upcylemo team accounts 6 active professionals. Everyday ,we as a team, look for ideas, designs and art that makes it possible to create and give a new destination and second life to used, old tires. We love to work with this material as it is, sustainable, durable, water resistant, flexible and water resistant.
This is just the beginning of a new ecological and more responsible era. And you can be part of that story too.
« We Do Not Inherit the Earth from Our Ancestors; We Borrow It from Our Children » David Brower
Changing the landscape of Moroccan craft.