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UpcycleMo's Story

Creating, inventing, recycling – I did that all throughout my childhood. When I was little, I was already using what I found to make toys”, explains Mohamed Khattou. That passion became a trade, and even a company, UpcycleMo, which transforms tires into trendy objects as well as into indoor and outdoor furniture. Although he began on his own, Khattou is proud that he now has four employees and two apprentices working in his workshop in Agadir. Moreover, he employs women from his village, El Maader El Kibir (beside Tiznit), for sewing, as well as tyre collectors and a carpenter with whom he has developed a collection where tyre and wood are merged into incredibly elegant furniture. Although the traditional word of mouth works perfectly, Khattou is also regularly contacted via email, Facebook and Instagram. His resellers in France and the Netherlands also help him to grow his sales.

Meet the founder
Mohamed Khattou.

UpcycleMo's Vision & Missions

+ - What is upcycling ?

Upcycling, also known as creative reuse, it is the process of transforming by-products, waste materials, useless, or unwanted products into new materials or products of a better quality or for better environmental value.

+ - Our Mission
  • We are committed to working to improve the social, economical and environmental well being of our community.
  • We aim to restore, protect and enhance the environment, to reduce the ecological footprint of the industry
  • Create job opportunities for the youth living in rural areas
  • We educate our community by giving upcycling courses to design and produce high quality furniture & accessories
+ - Our Vision

We want to inspire and challenge the people in out community to achieve the highest waste recycling, and upcycling goals in the nation through innovation and creativity. The project is also in line with the Moroccan policy to make Morocco a greener more eco-logical, envenronmentally safer and sustainable country.

+ - Our Values
  • Innovation

Continually educating ourselves and our community regarding sustaina- bility, environmental responsibility, recycling, and proper waste man- agement.

  • Education

Embracing new and better ways to achieve improved results through creativity, inventiveness, teamwork, and adoption of appropriate new processes and technology.

  • Environmental Responsibility

Ensuring the collection and management of solid waste and recovered materials in an envi- ronmentally sound manner and in accordance with regulatory re- quirements.

  • Teamwork

Promoting unity and coopera- tion among staff, as well as with our community, contractors, and stakeholders, to meet our pur- pose of achieving the mission, vision, and work of the division.

we are available. Interested in collaboration?
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